aespa’s Winter Joins to Promote New Stay Cool Pads
Winter of K-pop group aespa has been selected as the new exclusive model for Yuhan-Kimberly’s women’s hygiene brand “White.”
Yuhan-Kimberly stated that Winter’s cool, vibrant image aligns perfectly with the clean and refreshing identity of the White brand.
Just like her name—Winter—she is expected to bring a refreshing energy even during the summer season, creating strong synergy with the brand.
Winter will also lead the campaign for the launch of White’s new product, White Stay Cool.
The upcoming commercial, themed “Winter Meets Summer: Her Cool Choice,” will highlight the product’s unique cooling sheet, which is designed to provide a refreshing feeling during menstruation, even in hot weather.
The ad is scheduled to be unveiled later this May.
Expressing her excitement, Winter shared, “I’m thrilled to be joining White as their model.
I hope everyone will look forward to the cool chemistry that White and I will deliver this summer.”
In addition to the campaign, White will roll out various seasonal promotions through its official Instagram and its women’s wellness app, “Dalda Room,” offering users a chance to experience the new White Stay Cool products.
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