Son Yejin Captivates in New Brand Photoshoot
Son Yejin has been selected as the exclusive model for a premium seamless underwear brand, marking her first-ever endorsement in this category.
Recognized for her refined elegance and natural charm, Son Ye-jin was chosen for her image that perfectly embodies the brand’s message of comfort, sophistication, and premium quality.
Her presence is expected to elevate the brand’s identity and connect deeply with consumers.
Son Ye-jin’s graceful visuals are front and center in the upcoming campaign titled “Twice the Admiration,” which showcases her effortless elegance through a series of sophisticated visuals and product storytelling.
The first campaign video featuring her will be unveiled on April 21 across online platforms, capturing her serene charisma and highlighting the product’s signature features, including breathable fabric and posture-enhancing support.
Following the digital rollout, Son Ye-jin will continue to represent the brand across TV and outdoor advertisements, including major Seoul locations such as bus stops, office buildings, and LED billboards.
Her collaboration is anticipated to set a new tone for the brand and inspire admiration through her timeless presence.
Editor 레노
사진 ©instagram.com/gamtan_kr/
