Beauty Meets Broadcast: Park Eunyoung Takes the Lead
Broadcaster Park Eunyoung has been named the host of a new beauty-focused program, Young-Long Beauty, launching on Shinsegae Live Shopping.
Shinsegae Live Shopping announced that the program will begin airing on April 13, every Sunday at 11:20 a.m.
Young-Long Beauty is designed to introduce trendy beauty products for the spring season, helping customers “stay YOUNG for LONG.”
The show promises to deliver exclusive and fashion-forward products not commonly found on other home shopping channels.
Park Eun-young, a former KBS announcer and current beauty influencer, will lead the program.
A graduate of Ewha Womans University’s Department of Dance, Park has become a trusted figure in the beauty industry.
Drawing on her own firsthand experiences using the featured products, she aims to provide accurate and reliable information to support viewers in making smart purchasing decisions.
The show will also incorporate trending content such as the “One Breath Challenge” and include practical beauty tips and personal care hacks to offer viewers both entertainment and useful information.
The first broadcast will feature Kim So-hyung’s Silk Rice Sunscreen, a triple-function product that offers whitening, anti-wrinkle care, and UV protection.
To celebrate the launch, mobile app customers will receive a Starbucks beverage voucher, a 7% discount coupon, and a 5% instant card discount.
Yu Ji-in, Head of Broadcasting Production at Shinsegae Live Shopping, commented, “Young-Long Beauty is a program where customers can receive products the very next day and start using them right away, delivered with the credibility of Park Eun-young’s hosting.
Shinsegae Live Shopping will continue to deliver trendy programming that aligns with customer needs.”
With this new role, Park Eun-young is expected to further solidify her standing as a trusted beauty expert and media personality.
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