Missha Tops Amazon Prime Day with #1 BB Cream
Beauty company Able C&C announced on August 2nd that its cosmetics brand, Missha, achieved record-breaking success during the 2024 Amazon Prime Day event in the United States, with overall brand sales doubling compared to the previous year.
According to Able C&C, Missha’s flagship product, the ‘M Perfect Cover BB Cream,’ was a key driver of this success.
The product, which features seven shades tailored to various skin tones and offers an all-in-one solution with skincare, UV protection, and makeup, gained significant popularity among U.S. consumers. During the Prime Day event, the M Perfect Cover BB Cream topped the best-seller list in the ‘BB Cream’ category.
The company also highlighted the role of social media marketing in achieving these results. A TikToker’s short-form video praising the BB cream went viral, garnering over 6.3 million views and 850,000 likes, along with numerous positive comments and user testimonials.
Nam Woong, Head of Able C&C’s U.S. division, stated, “This achievement reaffirms Missha’s competitiveness in the global market. We are particularly encouraged by the product’s popularity among American consumers with diverse skin tones. We will continue to enhance our brand marketing to further strengthen our position in the U.S. market.”
Missha has expanded its presence to 38 countries worldwide and continues to grow as a global beauty brand. Able C&C, which also owns brands like A’pieu, Chogongjin, Stila, and Cellapy, is committed to bolstering its competitiveness in the global beauty industry.
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Provided by: ABLE C&C
