Lee Youngji Named Model for Banana Flavored Milk – No Sugar Added
Rapper Lee Youngji has been selected as the model for Binggrae’s new product “Banana Flavored Milk – No Sugar Added”, starring in the brand’s latest advertising campaign.
In the campaign, Lee Young-ji vividly showcases various everyday moments where the product can be enjoyed — after a workout, paired with spicy or high-calorie food, or as a guilt-free late-night snack.
Her trademark energy and lively personality add a trendy and refreshing flair to the campaign.
The commercial cleverly incorporates the wordplay of “Binggrae” and “geurae” (Korean for “yeah”) to highlight the product’s key feature — the ability to enjoy the original banana milk flavor without worrying about added sugar.
It delivers this message in a rhythmic and engaging way that aligns seamlessly with Lee Young-ji’s dynamic image.
A winner of both “High School Rapper 3” and “Show Me the Money 11”, Lee Young-ji recently topped music charts with her single “Small girl” and continues to rise as a new icon in both the hip-hop and entertainment scenes.
Through this campaign, she further proves her presence in the advertising world.
Binggrae expressed their hopes that this campaign will effectively promote the unique charm of “Banana Flavored Milk – No Sugar Added” and strengthen their position in the unsweetened dairy market.
The commercial is now available on Binggrae’s official YouTube channel and various other media platforms.
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