Lee Hyori Stars in Reebok New Fall Windbreaker Campaign
Reebok, the global sports brand operated by LF, has unveiled its new fall campaign for the 2024 autumn-winter season, featuring ambassador Lee Hyori.
The campaign, themed “Autumn Inspiration,” showcases stylish and versatile outfits centered around the brand’s seasonal outerwear, particularly the iconic windbreaker jacket.
Lee Hyori, who has been the face of Reebok since last year, highlights the brand’s trendy sportswear in this campaign, presenting a variety of sporty and fashionable looks that seamlessly blend everyday wear and activewear.
The campaign video and photos capture the inspiration and emotions evoked by a cool autumn day, with Lee Hyori effortlessly styling Reebok’s new windbreakers.
Key items in the collection include the “Rival Windbreaker Jacket,” which draws inspiration from Reebok’s 1990s heritage with its bold color-block design, and the “Flow Windbreaker Jacket,” made with a stretchy, breathable material ideal for both daily wear and athletic activities.
Notably, the “Flow Windbreaker Jacket” has been in high demand even before its official release, with many sizes selling out during pre-sale.
A Reebok representative commented, “As more people engage in outdoor activities, the demand for windbreakers as convenient warm-up outerwear is growing. Reebok’s gender-neutral designs make them a popular choice for both men and women, suitable for casual wear, outdoor activities, and sports.”
The campaign also introduces new color options for Reebok’s popular running shoe, the “Trinity KFS,” widely known as the “Lee Hyori running shoes.” This running shoe style, originally launched in 2006 and re-released earlier this year, has gained immense popularity among female customers.
In celebration of the campaign launch, Reebok will host a pop-up store at Starfield Suwon until September 12, featuring Lee Hyori’s campaign photos and a variety of windbreakers and sneakers. Customers can enjoy up to 20% off new arrivals and receive a reusable bag with every purchase.
With over 129 years of history, Reebok is a globally recognized sports brand known for its deep heritage and appeal across generations. Since LF began officially distributing Reebok in Korea in October 2022, the brand has been actively promoting its legacy through various marketing campaigns.
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Provided by: LF
