Ottogi Unveils LIGHT&JOY with Kim Yoojung ― Promoting Lighter Meals for a Healthier Lifestyle
Actress Kim Yoojung has been selected as the exclusive model for Ottogi’s newly launched “LIGHT&JOY”, a brand that unifies the company’s lineup of low-sugar, low-calorie, and low-fat food products.
With her bright and healthy image, Kim represents the brand’s message of “Enjoy it, lighter!”
In the campaign, Kim Yoo-jung showcases a day-in-the-life concept featuring balanced meals made with LIGHT&JOY products.
The TV commercial highlights Kim preparing and enjoying a salad with Oriental low-calorie dressing and light tuna, rice balls with light tuna and 1/2 half mayonnaise, and pasta made with 1/2 half ketchup, offering viewers a glimpse into a realistic, healthy meal plan.
Ottogi explained that Kim Yoo-jung’s vibrant and wholesome image aligns perfectly with the brand’s goal of promoting light and joyful eating habits.
Through her participation, the company aims to connect more closely with health-conscious consumers and spread awareness of their newly consolidated low-spec food product line.
The LIGHT&JOY brand consolidates Ottogi’s range of reduced-content foods — including low-sugar sauces and jams, low-fat tuna and mayonnaise, and low-calorie dressings — under a unified identity.
The campaign, fronted by Kim Yoo-jung, is now being rolled out across multiple platforms including TV, outdoor ads, and social media.
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