Track Star Kim Minji Becomes SCINIC’s New Ambassador
Kim Minji, often referred to as the “Goddess of Track and Field” for her striking beauty, has been selected as the new brand ambassador for beauty brand SCINIC, operated by 11st, a subsidiary of SK Square.
Recognized for her healthy and energetic image, Kim Min-ji is currently drawing attention with her athletic performance and bright energy on a popular soccer-themed entertainment program.
Her vibrant and wholesome charm was cited as a perfect match for SCINIC’s new sun care line, which focuses on strong UV protection and anti-aging.
SCINIC stated, “Kim Min-ji’s active and healthy image ideally aligns with the core values of our sun care products. Together, we plan to set a new standard in UV protection through various campaigns this year.”
In celebration of Kim Min-ji’s ambassador appointment, SCINIC has launched the UV Shield Essential Lip Balm, which offers not only moisturizing care but also SPF20 sun protection and lip wrinkle improvement.
The new lip balm comes in two versions: a clear variant with a refreshing menthol plumping effect, and a rosy pink version that enhances the natural color of the lips.
Kim Min-ji will lead promotional activities as the face of SCINIC’s expanding sun care lineup, which recently introduced the UV Expert Sun Essence.
To commemorate the new launches, SCINIC is offering a 30% discount on selected sun care products and a complimentary transparent pouch keyring to customers who purchase the UV Expert Sun Essence.
Kim Min-ji’s collaboration with SCINIC is expected to highlight her refreshing appeal while reinforcing the brand’s commitment to advancing skin protection solutions.
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