Kim Ji-won Brings Palace-Inspired Royal Beauty in The History of Whoo’s Latest Campaign
LG Household & Health Care has unveiled the full version of its first commercial video featuring actress Kim Ji-won for the luxury cosmetic brand ‘The Whoo.’
This new advertisement, part of the brand’s rebranding, highlights The History of Whoo’s heritage through Kim Ji-won’s delicate acting and digital elements, redefining the identity of ‘luxury beauty.’
The 30-second video, released across digital platforms like YouTube and Instagram, introduces the newly rebranded ‘Bichup Self-Generating Anti-Aging Essence,’ enhanced with the key anti-aging ingredient ‘NAD+.’
The video also showcases symbolic elements like the mysterious ‘veil’ and the illuminating ‘cheongsachorong’ (traditional Korean lantern), representing the new direction of the brand.
The setting of the ‘palace,’ where Kim Ji-won arrives, reimagines a space of royal beauty, leaving a strong impression of The History of Whoo’s unique heritage.
Kim Ji-won’s performance, along with her narration, captures the anticipation and mystique surrounding the ‘distinctive customer experience’ that The History of Whoo promises to deliver.
Her portrayal of the ‘Royal Beauty Science’ transformation enhances the brand’s luxurious image. On set, Kim’s ability to seamlessly shift from a playful demeanor to intense focus during the shoot earned admiration from the crew.
Since appointing Kim Ji-won as its global model in July, The History of Whoo has launched various promotional activities, with significant anticipation from both domestic and international fans.
The release of the full commercial generated positive reactions on social media, with many praising Kim’s rich voice and unique visuals, leading to a notable increase in sales of the featured product, the ‘Bichup Self-Generating Anti-Aging Essence.’
The brand has reported a ninefold increase in digital engagement related to Kim Ji-won and The History of Whoo since the campaign launched. Additionally, sales of the Bichup essence have soared tenfold on the brand’s official store compared to the previous month. Fans can purchase the products featured by Kim Ji-won with special offers during the ‘Brand Week’ event, running until September 11.
A representative from The History of Whoo stated, “Through our global model Kim Ji-won, we aim to share the new heritage of The History of Whoo and showcase the brand’s identity as a symbol of luxury K-beauty, offering a unique and elevated customer experience.”
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Provided by: LG H&H
