Jennie Showcases High-Sensitivity Makeup in HERA’s New Campaign
Amorepacific’s contemporary Seoul beauty brand HERA has announced the launch of a new global campaign featuring their global ambassador, Jennie, on August 26th.
The campaign aims to showcase HERA’s beauty philosophy, which emphasizes “effortlessly achieving a refined, high-sensitivity contemporary look.”
In this campaign, HERA highlights three distinct makeup looks using their signature products: the Black Cushion Foundation, Sensual Nude Gloss, and Sensual Powder Matte Liquid.
In the accompanying campaign video, Jennie exudes confidence and energy as she presents these three makeup looks, embodying the message of “the expansion of self-expression through clarity.”
The video’s concept emphasizes how simple, effortless touches can achieve a desired makeup look, all captured with a sophisticated visual style.
As part of the campaign, HERA is introducing a new shade, ’00P1′, for the Black Cushion Foundation. This shade offers sheer coverage with a clear beige-pink tone, maintaining the foundation’s renowned adhesion and longevity while enhancing skin tone and sun care protection.
The Sensual Nude Gloss also sees the addition of four new shades, expanding the color spectrum to allow for everything from subtle, natural makeup to more bold, expressive looks.
The global campaign will run simultaneously in South Korea, Japan, and Thailand starting August 26th. The new products will be available at department stores nationwide and through online channels like Amore Mall and Kakao Gift.
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Provided by: Amoregroup
