Pocari Sweat Picks ILLIT to Inspire a New Generation
Rising girl group ILLIT (윤아, 민주, 모카, 원희, 이로하) has been officially selected as the 2025 brand model for Pocari Sweat, as announced by Dong-A Otsuka on March 26.
This marks the second time in Pocari Sweat’s history that a girl group has been chosen as the brand’s model, following TWICE in 2017, making ILLIT’s selection particularly meaningful.
Having debuted just a year ago under HYBE’s sub-label BELIFT LAB, ILLIT has rapidly gained global attention as a “super rookie,” climbing music charts and building a strong fanbase both in Korea and abroad.
Among the group, member Wonhee previously modeled for Pocari Sweat in 2024, gaining wide popularity with her fresh and pure image.
Her advertisement on Dong-A Otsuka’s official YouTube channel surpassed 14 million views, setting the stage for the group’s expanded role.
Now representing the brand as a unit, ILLIT will carry forward the drink’s signature image of refreshment and vitality, aligning with Pocari Sweat’s long-standing tradition of partnering with iconic figures such as Son Ye-jin, Han Ji-min, Park Shin-hye, Kim So-hyun, and TWICE.
Through this partnership, Pocari Sweat aims to further connect with the individuality and youthful spirit of today’s teens, reinforcing its message of health, hydration, and energy with ILLIT’s vibrant presence.h.
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