Han Hyo-joo Continues 12-Year Partnership with Daebang Construction
Actress Han Hyo-joo has extended her exclusive modeling contract with Daebang Construction until 2028, continuing her role as the brand’s ambassador.
Since 2016, she has represented Daebang Construction, enhancing the company’s brand value with her trustworthy and elegant image.
Daebang Construction, a company dedicated to improving residential culture for over 30 years, decided to extend the contract, recognizing the alignment between Han Hyo-joo’s image and the brand’s philosophy.
Notably, the premium residential brand DIETRE’s slogan, “A Place to Discover My Value,” naturally resonates with her image, aiming to build strong connections with a wide range of consumers.
Moving forward, she will actively participate in various brand campaigns for Daebang Construction, including promotions for the DIETRE The Riche II model house in Buk-su Wonimok District, scheduled for launch in the first half of the year.
A Daebang Construction representative stated, “Han Hyo-joo has been the face of our brand since 2016, growing alongside Daebang Construction. We will continue our collaboration to maintain a consistent brand story and foster a closer connection with our customers.”
she has gained widespread recognition through leading roles in films such as The Beauty Inside, Golden Slumber, and The Pirates: The Last Royal Treasure. Most recently, she captivated audiences worldwide with her performance in the Disney+ original series Moving.
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