Chae Soobin Introduces 2025 Spring Beauty Trends
Actress Chae Soobin has been named the new Korean local ambassador for French luxury makeup brand Laura Mercier.
The brand stated that Chae’s clean and elegant image aligns well with Laura Mercier’s core philosophy of “natural and flawless beauty.”
Chae Soo-bin continues to make her mark with delicate and compelling performances across both dramas and films.
She recently drew praise for her role as Hong Hee-joo in the MBC drama “Not Others”, and is set to appear as the female lead in the upcoming film “Omniscient Reader’s Viewpoint.”
Her graceful presence and ability to shift between soft and chic styling make her an ideal fit to convey the brand’s message.
Starting this month, she will serve as the face of Laura Mercier through campaign visuals and promotional videos, unveiling a new makeup look each month.
For March, she stars in the “Jinjin Makeup” campaign, which highlights Laura Mercier’s signature shade “Ginger.”
The look features wearable, daily tones using the “Blush Color Infusion Ginger” and “Matte Eye Color Ginger,” complemented by radiant skin and bold lips created with the brand’s flawless cushion and matte lipstick.
To celebrate the launch, Laura Mercier is offering a range of online and offline promotions.
Customers who purchase selected makeup sets worn by Chae in the campaign will receive special gifts and discounts.
With Chae Soo-bin at the forefront, Laura Mercier plans to strengthen its brand presence in the Korean luxury makeup market through a series of dedicated ambassador campaigns.
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