K-POP Style Icon Ahn Yujin Becomes Face of Lacoste
Singer Ahn Yujin has been appointed as the official Korean brand ambassador for French fashion label Lacoste.
On April 8, Lacoste announced that Ahn Yu-jin’s vibrant and energetic image, refined fashion sense, and global presence as a K-pop artist perfectly align with the brand’s modern identity.
Known for expressing her individuality on stage, Ahn has also drawn attention in the fashion world for her trendy and sophisticated style.
She began her official activities with the brand by attending the 2025 Fall/Winter collection presentation held at Roland-Garros Stadium in Paris.
Following this appearance, she is set to lead the upcoming 2025 Spring/Summer campaign as part of her extended partnership with Lacoste.
Ahn Yu-jin will continue to participate in a variety of domestic and global campaigns, contributing to Lacoste’s efforts to strengthen its brand identity, which fuses sporty heritage with contemporary elegance.
Through this collaboration, Lacoste also aims to introduce new style trends in both the Korean and international markets.
Ahn shared her excitement, saying, “As a K-pop artist, I’m constantly exploring new styles and challenging myself on stage, and I believe that spirit resonates with Lacoste’s philosophy. I’m looking forward to helping showcase the brand’s unique elegance to audiences both in Korea and around the world.”
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