LABO-H Launches Hair Filler Campaign with Ahn Yujin
Ahn Yujin, a South Korean singer, actress, and the leader of the popular K-pop girl group IVE, has been selected as the new brand ambassador for LABO-H, Amorepacific’s specialized scalp care brand.
Known for her vibrant energy, professionalism, and broad appeal among young consumers, Ahn Yu-jin kicks off her ambassador role by fronting a new campaign centered around LABO-H’s latest product launch.
LABO-H, which has maintained the top spot in Olive Young’s shampoo category for three consecutive years, is now introducing its new “Hair Strengthening Clinic Line.”
This innovative line features the brand’s proprietary Hair Filler™ formula, which fills the hair with low-molecular-weight proteins and repairs damage by smoothing gaps in the cuticle.
Unlike typical hair treatments, it does not rely on silicone oils to coat the hair surface, but instead strengthens the strands from within—offering softness and resilience at the core.
To mark the launch, LABO-H unveiled its new campaign “Fill Your Hair with Filler,” featuring Ahn Yu-jin.
The campaign highlights her dynamic presence and showcases her healthy, soft, and voluminous hair.
Starting in April, campaign visuals will appear across LABO-H’s official social media channels and outdoor ads in major Seoul areas including Seongsu, Gangnam, Hongdae, and Myeong-dong.
In addition to the campaign visuals, LABO-H plans to engage fans with exclusive promotions.
These include limited-edition photo cards, short-form video content, and curated gift sets with Ahn Yu-jin-branded goods such as Polaroids and special merchandise.
A LABO-H representative commented, “Ahn Yu-jin’s confident and refreshing image, along with her professionalism as an artist, aligns perfectly with the values LABO-H upholds.
Through this collaboration and the launch of our Hair Strengthening Clinic Line, we aim to broaden our customer base and inspire healthier hair routines.”
The campaign content featuring Ahn Yu-jin is available on LABO-H’s official social media accounts and Olive Young channels.
The new product line will be rolled out starting in April both online and in Olive Young offline stores nationwide.
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