Musinsa Selects Aespa Karina as New Beauty Ambassador
The event will feature Karina, a member of the 4th-generation K-pop group Aespa, who has been selected as the new ambassador for Musinsa Beauty.
Musinsa, the operator of the beauty specialty shop “Musinsa Beauty,” announced on the 12th that it will host a large-scale offline pop-up store, “Musinsa Beauty Festa IN Seongsu,” in early September in the Seongsu-dong area.
Karina’s progressive and bold image is expected to align well with Musinsa Beauty’s brand identity. To commemorate this collaboration, Musinsa will unveil the main showcase video and photoshoot for “Musinsa Beauty with Karina” from the 19th of this month through to the 8th of next month.
As part of this, a comment event will offer coupons to all participants, and a lucky draw will reward four winners with autographed photos of Karina.
The “Musinsa Beauty Festa” will run for three weeks starting from the 19th on the Musinsa app, featuring over 360 popular and emerging beauty brands with more than 10,000 products available at discounted prices.
From September 6th to 9th, the “Musinsa Beauty Festa IN Seongsu” will take place in Seongsu, operating the main pop-up at three key zones connecting Seongsu Station and Seoul Forest, showcasing 41 brands.
In addition, collaborations with various local shops will provide visitors with a unique beauty experience. Early bird tickets, offered at a 30% discount, will be exclusively available on the Musinsa app for three days starting on the 16th, with general ticket sales beginning on the 19th on both the Musinsa and 29CM apps.
A Musinsa Beauty representative noted, “Musinsa Beauty has seen a 78% increase in customer purchases compared to last year, reflecting rapid growth. We hope that through the Musinsa Beauty Festa, many customers will enjoy a special beauty experience both online and offline.”
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Provided by: Musinsa
