Kwon Eunbi Dominates Summer with Fresh Vibes
Singer Kwon Eunbi has been named the new model for Coca-Cola’s cider brand Sprite, launching the brand’s 2024 summer campaign with fresh energy and impact.
On June 14, Sprite unveiled a promotional image featuring Kwon Eun-bi dressed in a signature green crop T-shirt, her long wavy hair and radiant smile capturing the refreshing essence of the brand.
Her lively presence immediately drew the attention of global fans, evoking the crisp coolness Sprite is known for.
Kwon Eun-bi previously earned the title of “Waterbomb Goddess” after her powerful stage performance at the 2023 Waterbomb Seoul with Sprite, where she delivered a high-energy show that cut through the summer heat.
She further cemented her reputation with her hit track “Underwater”, which experienced a rare triple resurgence, earning her the titles “Summer Queen” and “Reverse-Chart Icon.”
Recognized as a leading icon among the MZ generation, she has since become one of the most in-demand names across festivals, college events, broadcasts, and digital content.
A Sprite brand representative shared, “Kwon Eun-bi, who is known to genuinely love Sprite, will help lead a revitalized summer campaign. Together, we aim to position Sprite as the ultimate way to cool down not only from the heat but from the intensity of everyday life.”
With this appointment, Kwon Eun-bi is set to expand her influence through a variety of promotional activities as Sprite’s official model.
Meanwhile, she is also preparing for her big screen debut in Japan, taking on the lead role of Soo-min in the upcoming final installment of the film series “Stolen Identity: Final Hacking Game” set to release later this year.
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