Yuqi Wears the Essence of Tory Burch as Brand Ambassador
K-pop star Yuqi has returned as the face of Tory Burch’s latest campaign.
The lifestyle brand unveiled its 2025 pre-fall collection in a newly released pictorial featuring Yuqi, who has served as the brand ambassador for handbags and shoes since last year.
Known for her distinctive fashion sense and dynamic stage presence as a member of (G)I-DLE, Yuqi continues to embody Tory Burch’s elegant yet modern aesthetic.
Shot under natural sunlight in a serene summer setting, the campaign captures Yuqi’s effortless charisma and confidence.
In the campaign, she showcases key pieces from the collection, including the newly introduced Romy Bag and Kira Backpack, along with signature items like the T Monogram Bucket Bag and Kira Sport Sandals.
Her styling highlights a blend of relaxed sophistication and bold femininity.
Yuqi’s presence in the campaign emphasizes her role not only as a fashion icon but also as a creative muse.
Through this collaboration, she brings new life to Tory Burch’s designs, reflecting the spirit of independence and empowerment that the brand celebrates.
The full 2025 pre-fall collection is available in Tory Burch stores nationwide and online through SSF Shop.
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