Chae Soobin Radiates in Laura Mercier’s New ‘Rosy Shimmer Look’ Campaign
Actress Chae Soobin has been selected as the face of Laura Mercier’s latest makeup campaign, highlighting the launch of the ‘Tone-Up Cushion.’
Known for her radiant and natural beauty, Chae perfectly captures the fresh and luminous look promoted in the ‘Rosy Shimmer Look’ concept.
In the newly released campaign, Chae Soo-bin showcases the versatility of the ‘Tone-Up Cushion,’ demonstrating a bright and flawless complexion without the need for multiple base layers.
The campaign features Chae wearing a minimal, radiant makeup style, including bright, natural-looking skin achieved with the tone-up cushion, vibrant lips created with the ‘Caviar Hydra Cream Lipstick,’ and deep, expressive eyes using the bestselling ‘Matte Eye Color’ in Ginger.
Chae’s flawless complexion and natural glow in the campaign are designed to inspire consumers to embrace a fresh, airy makeup style that is perfect for the warmer months.
Her poised and elegant image brings the ‘Rosy Shimmer Look’ to life, aligning perfectly with the brand’s sophisticated and luminous aesthetic.
Chae Soo-bin’s radiant visuals from the campaign can be seen at a special pop-up store event from May 5 to 11 at the Lotte Department Store in Jamsil, where fans can experience the new collection firsthand and participate in various interactive promotions.
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