Karina Returns as Musinsa Beauty Icon — Symbolizing trend and innovation in K-beauty
aespa’s Karina has once again been selected as the official model for the Musinsa Beauty Festa.
Musinsa Beauty cited Karina’s chic and sophisticated image as the perfect match for its vision of offering differentiated, trendsetting beauty experiences.
As the face of the brand, Karina will be featured prominently throughout the campaign, symbolizing the “Next Beauty” that Musinsa Beauty aims to introduce.
Her presence, combined with the brand’s curated aesthetic, is expected to strengthen Musinsa Beauty’s identity as a leader in beauty trends.
A Musinsa Beauty representative stated, “Karina, with her youthful and stylish charm, is the ideal beauty icon. She will play a key role again this year in shaping the future of beauty culture alongside the brand.” The company added, “Through her, we aim to deliver expanded beauty experiences infused with a fresh and elevated perspective.”
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