Sulwhasoo’s Holistic Night Welcomes Im Yoonah
Actress Im Yoonah has made her first official appearance as the global ambassador for luxury beauty brand Sulwhasoo.
On April 15, she attended the brand’s signature gala event, Holistic Night, held at the Korea Furniture Museum in Seoul, marking a significant step in her new ambassadorial role.
The event concluded the Global Culture Trip, a brand program hosted by Sulwhasoo from April 11 to 15, which invited key influencers and media representatives from 10 countries — including Korea, the U.S., Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, Canada, and India — to experience the essence of K-beauty.
At the Holistic Night event, Im Yoon-ah joined global influencers in celebrating Sulwhasoo’s vision and heritage.
During the event, she explored Sulwhasoo’s iconic products, such as the First Care Activating Serum and Concentrated Ginseng Renewing Cream, at the Heritage Zone, where she personally experienced the brand’s latest philosophy: Holistic Beauty. As the newly appointed face of the brand, she shared her thoughts on becoming an ambassador, her unique beauty routine, and her hopes for the future.
“Sulwhasoo’s philosophy of evolving beauty that deepens over time really resonated with me,” she said, adding, “I hope to help convey the brand’s values to global customers and inspire confidence in timeless beauty.”
Im Yoon-ah’s elegant presence and deep connection to the brand’s vision position her as the ideal representative for Sulwhasoo’s refined identity.
Through her ambassador role, she is expected to play a key part in introducing the brand’s heritage and aesthetic to a broader global audience.
Sulwhasoo, through the Global Culture Trip, reaffirmed its identity as Korea’s premier luxury K-beauty brand.
The company plans to continue expanding such global initiatives, allowing more customers around the world to experience and understand the philosophy and artistry behind Sulwhasoo.
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