Jang Wonyoung Joins Binggrae for ‘Deep & Low’ Campaign
Actress and IVE member Jang Wonyoung has been selected as the new model for Binggrae’s low-sugar ice cream brand “Deep & Low.”
On April 7, Binggrae announced the partnership, stating, “Jang Won-young’s bright and healthy image aligns perfectly with the identity of the Deep & Low brand.”
Known for her disciplined lifestyle and positive outlook, Jang is expected to effectively represent the brand’s core message through this collaboration.
“Deep & Low” is Binggrae’s newly launched low-sugar ice cream brand, built on the concept of “deep flavor, low sugar.”
The products maintain a rich and indulgent taste while significantly reducing sugar content. By incorporating allulose, a natural sweetener, the brand limits sugar to less than 5 grams per 100 grams.
The new lineup includes six products, such as Choco Crunch Bar, Caramel Chewy Bar, and Soft Vanilla Squeeze Pack.
A new advertisement featuring Jang Won-young is set to be released on April 11.
The campaign will showcase her vibrant charm alongside an addictive jingle, emphasizing the strengths of Deep & Low’s product lineup.
A Binggrae representative commented, “We expect a strong synergy between Deep & Low’s health-focused image and Jang Won-young, who is widely recognized as an icon of the MZ generation.”
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