VIDIVICI’s Persona Campaign with Roh Jeong-eui Unveiled
Shinsegae International’s cosmetics brand VIDIVICI has announced the appointment of actress Roh Jeong-eui as its new brand ambassador.
As VIDIVICI undergoes a rebranding to keep up with the rapidly evolving global beauty market, the brand aims to ramp up promotions of its makeup products targeting the 20s and 30s demographic.
Roh Jeong-eui, known for her roles in the Netflix movie Badland Hunters and series Hierarchy, as well as the drama Our Beloved Summer, has gained recognition for both her acting skills and striking visuals.
Her recent projects have garnered popularity in Japan and global markets, solidifying her growing international presence. VIDIVICI selected Roh for her ability to embody a wide range of moods, which aligns well with the brand’s rebranding strategy that focuses on expressing the multifaceted personas of women.
Starting this month, Roh will be featured in VIDIVICI’s campaign photoshoots and advertisements, promoting various makeup products, including popular items like blush, lip tints, and cushion foundations.
VIDIVICI aims to highlight these products to younger generations. The brand has expressed confidence that the collaboration with Roh will help showcase VIDIVICI’s new image in the global market.
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Provided by: SHINSEGAE INTERNATIONAL
