UGG Unveils 2024 FW Campaign with NewJeans’ Hanni
Shinsegae International has unveiled the 2024 fall/winter campaign for the global lifestyle brand UGG, featuring NewJeans’ Hanni.
The campaign was shot in the streets of Jongno, Seoul, capturing a distinctly Korean vibe. Hanni showcased UGG’s new “New Heights” collection along with various apparel lines.
A brand representative stated that the spring/summer campaign featuring Hanni was a huge success, leading to a 60% increase in sales compared to the previous year. The sandals and slippers worn by Hanni were especially popular, with most items selling out quickly.
With this momentum, UGG plans to continue its aggressive marketing strategy with Hanni for the fall/winter season, aiming for further sales growth.
The New Heights collection features a modern twist on the classic UGG boots by adding twin heels and is available in various lengths and styles, offering consumers a wider range of choices. Additionally, UGG has released a selection of fall/winter apparel, including puffer-style cropped jackets and fleece jackets, which pair perfectly with casual looks like joggers, jeans, and pants.
A representative from Shinsegae International commented, “UGG has firmly established itself as a winter essential, and many consumers are already seeking out the new products. We plan to continue driving strong sales in the second half of the year with a diverse range of online and offline marketing activities.”
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Provided by: shinsegaegroup
