Kim Yuna Partners with Cuchen for a Major Event at Starfield Goyang
Cuchen successfully wrapped up the “미(米)토피아 페스티밥” event with Kim Yuna, who is its brand ambassador, at the pop-up store held at Starfield Goyang on August 17.
The event, part of Cuchen’s efforts to promote its premium kitchen appliances and new products, offered a special opportunity for fans to interact directly with Kim Yuna.
The pop-up store, designed with a refreshing water park theme, was a major attraction, especially for families. It featured a large ball pit and slides for children, making it a popular destination that drew over 23,000 visitors since its opening on August 6.
During the event, Cuchen introduced its latest product, the “Grain” rice cooker, and premiered a new commercial featuring Kim Yuna. The event also included a mini-interview and a live giveaway, where Kim Yuna personally selected winners and presented them with the new Grain rice cooker.
A Cuchen representative stated, “We organized this pop-up store and EATerview event to provide customers with a unique and engaging experience with the Cuchen brand and its products in an offline setting.” The company plans to continue offering opportunities for consumers to experience its products and brand values firsthand.
The “미(米)토피아 페스티밥” pop-up store at Starfield Goyang will continue until August 19, and then move to Starfield Hanam from August 21 to September 11.
The event offers a variety of interactive experiences for all ages, including games, quizzes with generous prizes, and tastings of products like grain-topped ice cream and nutritious rice meal kits developed in collaboration with Hyundai Green Food.
Editor 레노
Provided by: CUCHEN
