Moon Ga-young Named New Face of Kolon Sports for 2024 Fall/Winter
Kolon Sports, the outdoor brand under Kolon Industries FnC, has announced that actress Moon Ga-young will be the new face of its 2024 Fall/Winter (FW) season.
She is known for her deep acting skills in dramas and her role as an ambassador for various global brands, and is expected to further enhance Kolon Sports’ image with her healthy and sophisticated persona in this upcoming campaign.
Kolon Sports plans to release the first FW season campaign featuring Moon Ga-young on August 26.
The campaign was shot in Iceland, blending Moon Ga-young’s elegant image with the stunning natural landscapes to showcase Kolon Sports’ unique style.
The highlight of the season includes the debut of the “Belted Hood Jacket,” designed for versatility in different weather conditions, featuring a functional windproof design with a feminine silhouette.
Additionally, the “2L Crop Waterproof Jacket,” made from recycled polyester, is an eco-friendly product that offers complete waterproof protection, making it easy to style for a casual, utilitarian look.
A Kolon Sports representative stated, “With Moon Ga-young’s iconic charm resonating across various generations, we expect this collaboration to generate fresh synergy and appeal.”
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Provided by: KOLON F&C